StockCharts.com
StockCharts.com
Digital Assets
StockCharts.com is an advanced online stock charting platform trusted by serious investors. I developed a wide range of digital creative to support their marketing initiatives and subscription-driven campaigns. My work included animated ads, static carousels, story-size placements, display ads, and email headers, all crafted to highlight key product features and tools, promote seasonal sales, and drive new user sign-ups for their premium services.
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Canva
Adobe Creative Suite -
Motion Graphics
Social Media Design
Brand Identity Systems
Summer Sale
StockCharts.com held a week-long summer sale from July 19th-26th with the main objective of driving subscription purchases on their website. The client sees featured sales as an opportunity to depart from their typical brand look, and so these ads stand out with the use of bright, colorful elements and more playful shapes and fonts, evoking summery whimsy.
This campaign drove 109 subscription purchases – a 62% increase – at a $22.92 CPA – a 69% decrease over previous months, and was submitted for the Meta Performance Campaign of the Year Award.
Story Size: 82 Purchases, 16 website leads, 467 link clicks, 248,332 impressions
Carousel: 12 purchases, 3 website leads, 110 link clicks, 248,332 impressions
Cyber Week Sale
The client requested supporting digital assets to accompany their landing page for this week-long sale which ran from November 24th-December 1st. With the landing page as my guide, I built out both static and animated assets for their Meta campaign, a story size for mobile, and an email header.
Story Size: 253 purchases, 2 website leads, 782 link clicks, 247,078 impressions
Carousel: 69 purchases, 2 website leads, 415 link clicks, 45,934 impressions
Invest with Clarity Campaign
This was created to be an ongoing evergreen campaign and has been running since 2024. The client wanted to set the tone for the brand with clean, colorful assets and an easily digestible message. In these designs the charting tool is showcased prominently using blocks of brand colors to push the laptop forward, and arrows are used for visual consistency to guide the eye from one slide to the next.
Story Size: 303 total website leads, 139 purchases, 1,696 link clicks, 571,796 impressions
Carousel: 343 total website leads, 626 purchases, 2,179 link clicks, 491,823 impressions